Case Studies

We started by building a focused one-page landing page designed specifically to capture Google Ads traffic, rather than waiting months for a full website. At the same time, we launched a Google Ads campaign targeting high-intent local searches for electrical services, attracting people ready to book immediately. We also launched a social media strategy posting job photos, behind-the-scenes content, and engagement-driven posts to build local visibility and trust.

Within the first 30 days, the campaign generated 28 qualified leads from an ad spend of $1,779. Dan booked 7 jobs, generating approximately $12,000 in revenue in the first month alone. Social media results within the first 28 days: 242% increase in reach, 290% increase in content interactions, 10,000+ views, 200+ engagement interactions, and new enquiries directly from social. Demand grew quickly enough that Dan hired a trainee, purchased a second van, and has continued scaling. As of April 2026, from Feb 9 to Apr 28: 6,999 impressions, 361 clicks, 117 conversions, 32.41% conversion rate, $63.25 cost per conversion, $7,399.72 total spend at $225/day. Followers increased from 160 to 800+.

We built a simple website that clearly explained Greg's services and made it easy for customers to request quotes. At the same time, we launched Google Ads and Meta Ads campaigns targeting homeowners in surrounding service areas. As the business grew, we later rebuilt the website into a much more advanced platform with detailed product information, material options, colour selections, and interactive tools. The marketing campaigns were also scaled to support the growing workload.

Within two years, Outdoor Shades WA transformed from a part-time side business into a full-time operation. The steady flow of enquiries allowed Greg to step off the tools and focus on running the business while installers handled the fieldwork. The business now uses a strong website, Google Ads, and Meta Ads to drive consistent enquiries and support ongoing growth.

We implemented ViridiHub CRM to automate the reactivation process. Using Gary's database of over 4,000 previous enquiries, we launched a structured outreach campaign focused on the latest solar battery rebate opportunities. ViridiHub's AI chatbot was trained to handle conversations automatically, answer common questions, and book calls directly into Gary's calendar when prospects were interested. This helped filter and qualify the most relevant opportunities automatically. Ongoing Google Ads and Meta Ads campaigns continued bringing in new leads at the same time.

The reactivation campaign generated a significant number of qualified opportunities from previously cold leads. Within a short period, Gary booked and installed 60 solar battery systems directly from this campaign, delivering approximately $115,000 in net profit after expenses. ViridiHub automated conversation handling, booking, and enquiry filtering, saving significant admin time and allowing Gary to focus on closing deals rather than managing messages.

Instead of focusing only on lead volume, we built a system designed for scale and efficiency. Meta Ads campaigns were optimised to target homeowners ready to install, not early-stage researchers. Messaging was refined to attract buyers instead of browsers, and campaigns were closely monitored using real sales and booking data. Creative and targeting were continuously adjusted based on which leads turned into installed systems. At the same time, we implemented a long-term social media strategy to build brand presence and reinforce the paid advertising.

The combined strategy produced high visibility and steady enquiries for three years. Across Meta platforms: 2.2 million total views, 20,000+ website link clicks, 800+ qualified leads, 1,200 messaging conversations started, and 2,600% follower growth. Paid ads generated enquiries at $20-$30 each, keeping calendars full and inventory moving consistently.

Rather than trying to outspend the larger brands, we focused on positioning and efficiency. The advertising strategy highlighted the health benefits of clean water, a strong niche angle that differentiated the brand from competitors focused on price or product features. Google Ads and Meta Ads were structured to target homeowners in specific areas where the business could compete most effectively. We also implemented ViridiHub CRM to organise incoming enquiries, automatically respond, ask qualifying questions, and book calls into the owner's calendar when enquiries were serious.

Targeted ads and automated lead management made the business significantly more efficient. High-quality leads were generated at $30-$40 per lead, with low-intent prospects filtered out automatically. Leads received near-instant contact, often before competitors responded, which dramatically improved conversion rates and reduced the cost of acquiring new customers. ViridiHub reduced the administrative workload by organising enquiries, managing conversations, and automatically booking calls, allowing the owner to focus on qualified prospects and closing sales.

Instead of running broad campaigns, we focused the Google Ads strategy entirely on high-intent local searches. Campaigns were tightly targeted to specific service areas around Perth and only triggered when potential customers were actively searching for security camera or alarm installation services. Low-intent and general searches were excluded to protect the limited budget, ensuring most clicks came from people already looking to install or upgrade their security systems.

Over a two-month period, the campaign generated 36 qualified enquiries from a total ad spend of approximately $1,500. From those enquiries, Paul completed 8 installations, generating around $9,000 in revenue directly from Google Ads. The campaign achieved a cost per lead of roughly $42, proving that even a small budget can generate reliable work when campaigns are structured correctly.

Rather than increasing the budget, we restructured the entire campaign around clear search intent and service-specific targeting. We separated different services into their own campaign structures, removed low-quality searches, expanded negative keyword lists, and rebuilt campaigns around high-intent searches from customers actively looking for hot water installations or repairs. Ad relevance and quality scores were also improved to ensure clicks matched genuine buying intent.

After restructuring, the average cost per lead decreased by approximately 57% and lead quality improved noticeably within the first month. Quote-to-job conversion rates increased by over 30%, meaning a larger percentage of enquiries turned into completed work. The campaigns also produced far fewer low-intent enquiries, allowing the business to focus on customers who were genuinely ready to book. Google Ads became a stable, reliable source of new jobs.

We created a professional website clearly explaining the services offered, including cedar door restoration, timber window restoration, and specialised painting. We also showcased before-and-after images so homeowners could see the transformations. At the same time, we set up and optimised a Google Business Profile, allowing the business to appear in local search results and Google Maps when people searched for timber restoration services. Because the service is extremely niche, there was very little competition online.

Once the website and Google Business Profile were live, the impact was immediate. Homeowners searching for timber restoration services could finally find the business, view past projects, and contact the owner directly. Instead of relying only on word of mouth, the business began receiving steady enquiries from people actively seeking these specialised services. Demand increased quickly enough that the owner now stays consistently busy and is considering additional help to keep up with enquiries.