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BTSGamePlan

our Pricing

Our pricing is straightforward and built around your situation. Depending on the service, you can pay upfront, split your payments, or roll month to month. Payments can be made via bank transfer at no extra cost, or through our payment platform which may incur a small processing fee. Prices shown may be subject to GST. No hidden fees, no surprises. Some services have a minimum commitment period to make sure you actually see results, but we’ll always be upfront about that before anything is agreed.

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Social Media

Social Media Management — Service Packages

Pricing shown per 4-week billing cycle, in AUD and UK GBP. All packages require a 3-month minimum commitment.

Foundation

Foundation covers consistent organic posting, stories, captions, hashtag research, planning and monthly analytics using client-supplied media.
£650
per 4 weeks
3-month minimum
For businesses building visibility and consistency on social media.
WHAT'S INCLUDED
  • 12 posts per 4 weeks (Mon / Wed / Fri)
  • 10 stories per 4 weeks
  • Captions written for engagement
  • Basic hashtag research
  • 1 content planning call per 4 weeks
  • Monthly analytics summary
  • Content created from client-supplied media (sourcing available as an add-on)
Explore More by Booking a Call

Authority / Growth Partner

Authority / Growth Partner adds priority delivery, deeper quarterly strategy and competitor analysis, CRM enquiry automation and reputation management to turn social activity into a lead-generation and protection system.
£1,250
per 4 weeks
3-month minimum · setup fee AUD $950 / UK £475 (one-off)
For businesses that want their social media to actively generate and protect leads.
EVERYTHING IN STRATEGIC GROWTH, PLUS
  • Priority content, revisions, and turnaround
  • Monthly strategy session + quarterly deep-dive strategy review
  • Deep quarterly competitor analysis — positioning, ad activity, review velocity
  • CRM integration — DM and comment automation, so no enquiry is missed
  • Reputation and review system, run through your CRM
  • Trusted photographer/videographer recommendations
Explore More by Booking a Call

Scope & Expectations (applies to all tiers)

  • Revisions: 1 round of revisions per week included. Additional revisions may incur a fee.
  • Turnaround: Approved content scheduled within 1–3 business days.
  • Support: Email or WhatsApp, business hours (Mon–Fri). Weekend replies possible but slower.
  • Add-ons: Extra posts, content sourcing/photography, paid ad management, and advanced editing priced separately.
  • Term: All packages require a 3-month minimum commitment.
  • Setup fee: Applies to Authority tier only, charged once at onboarding, separate from the monthly retainer.
  • Pricing valid as of the date provided — subject to periodic review.
Australia / AUD

Social Media Packages

All prices per 4 weeks | 3-month minimum agreement

Starter Reach

£1,250
per 4 weeks
3-month minimum agreement
  • 3 posts per week (carousel, reels & stills)
  • 2–3 stories per week
  • Researched captions & hashtags
  • Light community engagement (comments/DMs 1x weekly)
  • Monthly performance check-in
Explore More by Booking a Call
Best Value

Always-On Reach

£1,950
per 4 weeks
3-month minimum agreement
  • 5 posts per week (carousel, reels, lifestyle content)
  • Daily stories
  • Full community engagement (comments, DMs, outreach)
  • Competitor analysis
  • Weekly insights report
  • 1x 1-hr strategy call weekly
Explore More by Booking a Call
United Kingdom / GBP

Social Media Packages

All prices per 4 weeks | 3-month minimum agreement | Effective from 5 January 2026

Starter Package

£335
per 4 weeks
3-month minimum agreement
  • 12 posts per 4 weeks (static, reels, or carousels — Mon, Wed & Fri)
  • 10 stories per 4 weeks
  • Basic hashtag research
  • Captions written for engagement
  • 1 content planning call per 4 weeks
  • Monthly analytics summary
Explore More by Booking a Call

Consistent Reach

£675
per 4 weeks
3-month minimum agreement
  • 4 posts per week (carousel, reels & still images)
  • 3–4 stories per week
  • Researched captions & industry-relevant hashtags
  • Community engagement (comments/DMs twice weekly)
  • Analytics & growth recommendations
  • 2x 30-minute strategy calls per cycle
Explore More by Booking a Call

Always-On Reach

£855
per 4 weeks
3-month minimum agreement
  • 5 posts per week (carousel, reels, lifestyle content)
  • Daily stories
  • Full community engagement (comments, DMs & outreach)
  • Competitor analysis
  • Weekly insights report
  • 1x 60-minute strategy call weekly
Explore More by Booking a Call
CRM

ViridiHub CRM

Pricing shown per week, ex GST. AUD and UK £ shown side by side.

Launch

Launch gives a small business the core done-for-you CRM system: setup, pipelines, unified communications, Xero integration and ongoing changes.
£75
per week
For sole traders and small trade businesses getting organised.
WHAT'S INCLUDED
  • Full done-for-you CRM setup
  • Pipelines and lead tracking
  • Unified inbox, calls, SMS and email in one place
  • Xero integration
  • Ongoing changes and updates included
Explore More by Booking a Call

Scale

Scale is for more complex operations and adds priority support, complex multi-pipeline configuration and the full workflow automation suite.
£200
per week
For established businesses running a serious operation.
EVERYTHING IN GROWTH, PLUS
  • Priority support
  • Complex multi-pipeline setup
  • Full workflow automation suite
Explore More by Booking a Call

Custom

Custom CRM pricing is scoped around larger or more complex operations where pipelines, permissions, automations and ongoing management need a tailored build.
Price on application
Running a larger or more complex operation? Tailored setup and ongoing management.
Explore More by Booking a Call

Commitment & setup

  • 3-month minimum commitment, setup fee waived.
  • Month-to-month available with a one-off AUD $600 / UK £300 setup fee.
Paid Search

Google Ads

Pricing shown per week, ex GST. AUD and UK £ shown side by side.

Launch

Launch covers Google Ads management for up to AUD $5,000 / UK £2,500 monthly ad spend, with monthly optimisation, reporting and a strategy call.
£175
per week
For local trade businesses getting started with Google Ads.
WHAT'S INCLUDED
  • Up to UK £2,500 monthly ad spend
  • Monthly optimisation, reporting and strategy call
Explore More by Booking a Call

Scale

Scale supports up to AUD $20,000 / UK £10,000 monthly ad spend with weekly optimisation, reporting and strategy, reflecting the higher spend and management intensity.
£400
per week
For established businesses running serious ad spend.
WHAT'S INCLUDED
  • Up to UK £10,000 monthly ad spend
  • Weekly optimisation, reporting and strategy call
Explore More by Booking a Call

Custom

Custom Google Ads management is priced at 15% of monthly ad spend for larger accounts above the Scale thresholds; a minimum fee applies.
15% of monthly ad spend
Minimum fee applies
Spending over $20,000 AUD / £10,000 UK per month or need something bigger?
Explore More by Booking a Call
Paid Social

Meta Ads

Pricing shown per week, ex GST. AUD and UK £ shown side by side.

Launch

Launch covers Meta Ads management for up to AUD $5,000 / UK £2,500 monthly ad spend with monthly optimisation, reporting and a strategy call.
£165
per week
For local trade businesses getting started with Meta Ads.
WHAT'S INCLUDED
  • Up to UK £2,500 monthly ad spend
  • Monthly optimisation, reporting and strategy call
Explore More by Booking a Call

Scale

Scale supports up to AUD $20,000 / UK £10,000 monthly ad spend with weekly optimisation, reporting and strategy, reflecting the greater spend and management workload.
£375
per week
For established businesses running serious ad spend.
WHAT'S INCLUDED
  • Up to UK £10,000 monthly ad spend
  • Weekly optimisation, reporting and strategy call
Explore More by Booking a Call

Custom

Custom Meta Ads management is priced at 15% of monthly ad spend for larger accounts above the Scale thresholds; a minimum fee applies.
15% of monthly ad spend
Minimum fee applies
Spending over $20,000 AUD / £10,000 UK per month or need something bigger?
Explore More by Booking a Call
Organic Search

SEO

Pricing shown per week, ex GST. AUD and UK £ shown side by side.

Launch

Launch targets 12 keywords with 2 blog posts per month, local SEO and directory work, plus monthly reporting and strategy.
£225
per week
For local trade businesses building organic visibility.
WHAT'S INCLUDED
  • 12 target keywords
  • 2 blog posts per month
  • Local SEO and directory listings
  • Monthly reporting and strategy call
Explore More by Booking a Call

Scale

Scale expands to 35 target keywords, 8 blog posts per month and weekly reporting/strategy for businesses pursuing substantially broader organic reach.
£500
per week
For established businesses targeting serious organic reach.
WHAT'S INCLUDED
  • 35 target keywords
  • 8 blog posts per month
  • Local SEO and directory listings
  • Weekly reporting and strategy call
Explore More by Booking a Call

Custom

Custom SEO is scoped for businesses needing keyword targets, content volume or campaign complexity beyond the Scale tier; a minimum fee applies.
Minimum fee applies
Need a larger scale SEO strategy? Tailored keyword targets and content volume.
Explore More by Booking a Call

Website Design

Delivered in partnership with Viridi Marketing. All prices in GBP and exclusive of VAT unless noted.

Launch Website

£2,500 – £4,000
fixed price range
  • Full website setup
  • Up to 6 pages
  • Copywriting included
  • Essential SEO optimisation
  • Essential speed optimisation
  • Mobile-friendly design
  • Conversion-focused layout
  • Form and CRM integration
  • Website training and handover
  • Essential security setup
  • Revisions included
Explore More by Booking a Call

Growth Website

£5,000 – £7,000
fixed price range
  • Everything in Launch, plus:
  • Up to 12 pages
  • Advanced SEO, speed & technical optimisation
  • Advanced conversion optimisation
  • Advanced security setup
  • Up to 15 suburb pages
Explore More by Booking a Call

Scale Website

£9,000 – £12,000
fixed price range
  • Everything in Growth, plus:
  • Up to 30 pages
  • Enhanced spam & bot protection
  • Up to 30 suburb pages
Explore More by Booking a Call
Websites

Websites

One-off build fee, ex GST. AUD and UK £ shown side by side.

Launch

Launch is a 5-page fully written and built WordPress site with lead capture, mobile optimisation and optional ongoing hosting/site management.
£1,250
one-off
A professional WordPress website for local trade businesses.
WHAT'S INCLUDED
  • 5 pages, fully written and built
  • Contact and lead capture form
  • Mobile optimised
  • Hosting and ongoing site management available
Explore More by Booking a Call

Scale

Scale provides up to 25 fully written and built pages for established businesses that need a substantially larger web presence and content footprint.
£4,750
one-off
For established businesses wanting serious web presence.
WHAT'S INCLUDED
  • 25 pages, fully written and built
  • Contact and lead capture form
  • Mobile optimised
  • Hosting and ongoing site management available
Explore More by Booking a Call

Custom

Custom website pricing is scoped for builds beyond 25 pages or projects with more complex functionality, structure or requirements.
Price on application
Need more than 25 pages or something more complex?
Explore More by Booking a Call

Hosting & site management

  • AUD $100 / UK £50 per month (ex GST). Includes security, backups and minor updates.
Branding

Branding

One-off fixed fees, ex GST. AUD shown first, UK £ alongside.

Need multiple items?

  • Get in touch and we'll put together a custom quote.

CRM & Automation — ViridiHub

ViridiHub is a CRM built specifically for Australian trade and service businesses by Viridi Marketing. BTSGamePlan has partnered with Viridi Marketing to offer ViridiHub to clients at a preferential rate as part of this ongoing partnership.

Growth

£297
per week
No Setup Fee
  • Full ViridiHub implementation
  • Up to 2 custom pipelines
  • Up to 15 custom automations
  • 1 AI chatbot
  • Up to 10 active workflows
  • Up to 4 user accounts
  • 1 active reactivation campaign
  • Lead and call integration
  • Central message hub
  • Booking calendar with automated confirmations
  • 1 custom performance dashboard
  • Mobile app access
  • Monthly strategy & optimisation call
Explore More by Booking a Call

Enterprise

£1,197
per week
£3,000 Setup Fee waived with 3-month commitment
  • Everything in Scale, plus:
  • Up to 10 custom pipelines
  • Up to 100 custom automations
  • Up to 5 AI chatbots
  • Up to 30 active workflows
  • Up to 20 user accounts
  • Up to 4 active reactivation campaigns
  • Up to 5 custom reporting dashboards
Explore More by Booking a Call

Branding & Business Assets

Additional branding services available on request, including digital setup packages, business collateral packs, and custom signage/uniforms.

Brand Starter Pack

£850
one-off
  • Primary and secondary logo design
  • Brand colours and typography
  • Simple brand sheet / mini guide
  • Favicon and icon variations
  • Social profile pictures (Facebook & Instagram)
Explore More by Booking a Call

Brand Growth Pack

£1,500
one-off
  • Everything in Starter, plus:
  • Full brand style guide
  • Business card design
  • Email signature
  • Social media banner set (Facebook, Instagram, LinkedIn)
  • Highlight icon set (up to 12 icons)
Explore More by Booking a Call

Brand Pro Pack

£2,850
one-off
  • Everything in Growth, plus:
  • Vehicle signage concept (ute, van, or trailer)
  • Uniform design concepts (shirts, polos, hi-vis)
  • Brand presentation deck (PDF)
  • Extended colour variations and layout rules
Explore More by Booking a Call

FAQ

Frequently asked question

What’s the difference between the Social Media Management packages?

Foundation covers consistent organic posting, stories, captions, basic hashtag research, planning and monthly analytics using client-supplied media. Strategic Growth adds more content, reels strategy, full hashtag strategy, brand-tone captions, competitor tracking, human comment/DM engagement and more detailed reporting. Authority / Growth Partner adds priority content and turnaround, deeper quarterly strategy and competitor analysis, CRM enquiry automation and reputation/review management.

Launch gives you the core done-for-you CRM setup, including pipelines, lead tracking, unified communications, Xero integration and ongoing changes. Growth adds AI chatbot management, staff permissions and advanced automations. Scale adds priority support, complex multi-pipeline setups and a full workflow automation suite. Custom is available for larger or more complex operations requiring a tailored setup.

The packages are based mainly on monthly ad spend and how frequently the account is managed. Launch supports up to AUD $5,000 / UK £2,500 monthly ad spend with monthly optimisation. Growth supports up to AUD $10,000 / UK £5,000 with fortnightly optimisation. Scale supports up to AUD $20,000 / UK £10,000 with weekly optimisation. Larger accounts move to Custom, charged at 15% of monthly ad spend with a minimum fee.

Launch supports up to AUD $5,000 / UK £2,500 monthly ad spend with monthly optimisation, reporting and strategy. Growth increases this to AUD $10,000 / UK £5,000 with fortnightly management. Scale supports up to AUD $20,000 / UK £10,000 with weekly optimisation. Larger accounts are handled through a Custom package charged at 15% of monthly ad spend, with a minimum fee.

Launch targets 12 keywords with 2 blog posts per month and monthly reporting. Growth increases coverage to 20 keywords and 4 blog posts with fortnightly reporting and strategy. Scale includes 35 target keywords, 8 blog posts per month and weekly reporting and strategy. Custom is available when you need greater keyword coverage, content volume or a more complex SEO strategy.

Launch includes a fully written and built 5-page WordPress website. Growth increases this to 15 pages for businesses covering more services and locations. Scale includes up to 25 fully written and built pages for businesses requiring a much larger online presence. Custom is for websites exceeding 25 pages or requiring more complex functionality or structure.

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